What methods does BuildClinical employ to engage minorities or under-represented groups?

Engaging participants from under-represented communities is one of the most important aspects of our service. Our targeting capabilities cover a broad spectrum, including race, ethnicity, gender, age, relationship status, sexual orientation, socioeconomic status, employment status, and other essential demographic factors. Additionally, we are able to adapt campaigns in real-time to ensure you reach your demographic goals within your sample. We utilize a variety of strategies to engage under-represented communities including:

  1. Ensuring campaign content visually represents the individuals being recruited
  2. Highlighting important inclusion criteria at the forefront of campaign materials
  3. Targeting interests and/or keywords related to the population being recruited. These can range from cultural interests to shared occupations, common symptoms, and more.
  4. Increasing the visibility of ads in specific geographic areas based on the demographics of the region