How do you prevent bots and spam?

Preventing bots and fraudulent sign-ups has been an ongoing focus for us, and we've made continuous improvements in this area to create an excellent overarching solution. Our advertising strategy is highly targeted, ensuring that only relevant individuals see and engage with our ads. The following measures have essentially eliminated instances of bot activity and duplicate submissions.  

  1. CAPTCHA - To verify authenticity, we use a CAPTCHA on our screening forms to prevent bot submissions. A CAPTCHA is a program that protects websites against bots by generating and grading tests that humans can pass but current computer programs cannot.

  2. Single Email Response - Our sign-up forms are designed to accept only one unique email address. If an attempt is made to submit a duplicate email, the form will not indicate the rejection due to duplication.
  3. IP Address - We limit submissions based on suitable IP addresses; people with VPNs and living in foreign countries are unable to submit forms. 
  4. Verification - We've incorporated an email verification process to confirm the authenticity of emails and submissions.
  5. Campaign Monitoring - Our Digital Marketing team performs weekly checks on each campaign. We take action if we notice any suspicious activity whatsoever.